Latricia and Christopher, who are, technically, still newlyweds, began Elegant Occasions Unlimited in North Carolina in 2016 after seeing a mobile boutique from California in a parking lot.
The boutique was a moving billboard in the form of a beautifully wrapped RV. Side Note: Christopher had brought his newly purchased RV, his retirement gift to himself, into the relationship. Latricia and Christopher looked at each other at the sight of the mobile boutique, and seemingly, a light-bulb moment culminated into an instant leaping.
The ideal brick-and-mortar Latricia had been pursuing, cost a whopping $4300 per month, lease alone. The Bridal Industry caters to Brick-and-Mortar for inventory minimums, so the best means they had for capital at the time was a Small Business Loan. They did not want to be over their heads with overhead costs.
In the RV, they had no building or utility fees to pay, nor did they have to payback a small business loan while striving to build their business. Elegant Occasions Unlimited, being the first in the World to offer full-service, formal wear concierge service, broke through many industry barriers to get to where they are.
Today, in the Hampton Roads Virginia area, they are now thriving as a Limited Liability Company (LLC) with new subsidiaries, laChri Fine Jewelers and laChri Fine Apparel. They've expanded into a storefront By Appointment Only. They are a SWaM Certified business. The Small, Women-owned, and Minority-owned Business (SWaM) certification program is a state program of the Commonwealth of Virginia. The purpose is to enhance procurement opportunities for SWaM businesses participating in state-funded projects.
Latricia and Chris
When we say we'll come to you, we mean it!
We literally began as a boutique on wheels!
Our 40 foot, class A RV provides the feel and elegance of a brick and mortar store with an added touch of intimacy and convenience you won't find anywhere else!
Our mission is to make the process of shopping for every elegant occasion in your life as comfortable and convenient as possible.
Keeping in line with our mission, we have expanded into a storefront in Virginia Beach, VA where we accept clients By Appointment Only. You will still get the same one-on-one attention, in-house with no competition.
We are honored to serve all of the Hampton Roads Beltway: Virginia Beach, Norfolk, Portsmouth, Chesapeake, Hampton as well as North Carolina and South Carolina.